Martini & Rossi has been at the heart of Italian social culture since its founding in 1863. Based in Pessione, the brand perfected the art of blending aromatic herbs and botanicals.
The Rosso expression is a testament to this heritage, utilizing a secret blend of regional wines and exotic botanicals. It remains a staple in bars across the globe, representing the quintessential Italian aperitivo lifestyle.
Understanding the history of Martini Rosso is about appreciating the meticulous selection of ingredients that have remained consistent for over a century. It is a true icon of craftsmanship.