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40 min deliveryOn orders over AED 200 Original productsSourced from trusted partners Secure payments100% secure checkout Need help?Chat with our concierge
40 min deliveryOn orders over AED 200 Original productsSourced from trusted partners Secure payments100% secure checkout Need help?Chat with our concierge
40 min deliveryOn orders over AED 200 Original productsSourced from trusted partners Secure payments100% secure checkout Need help?Chat with our concierge
40 min deliveryOn orders over AED 200 Original productsSourced from trusted partners Secure payments100% secure checkout Need help?Chat with our concierge
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A Taste of History

Discovering the roots of Belgian Witbier.
June 22, 2026 · 1 min read · By sd

Hoegaarden's story dates back to 1445 in the small Belgian village of the same name. Local monks were the first to experiment with the unique recipe, blending traditional wheat beer with exotic spices brought back by traders from the East.

For centuries, this style of beer was a staple of Belgian life, nearly disappearing in the mid-20th century before being revived by Pierre Celis. His dedication to the original recipe saved the style from extinction, ensuring that today we can still enjoy this authentic, unfiltered wheat ale.

Every sip of Hoegaarden is a tribute to this rich heritage, bridging the gap between medieval brewing traditions and modern refreshment.

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