Birra Moretti traces its roots back to 1859 in Udine, Italy, founded by Luigi Moretti. It was born from a passion for quality and a commitment to traditional brewing methods that have stood the test of time.
The iconic label, featuring the mustachioed gentleman, has become a symbol of authentic Italian conviviality. It represents a heritage of craftsmanship that prioritizes high-quality ingredients and a balanced, approachable flavour profile.
Over the decades, it has evolved from a local favourite into a global icon, yet it remains true to its original recipe. Every bottle carries the legacy of a brand that celebrates the simple joy of sharing a beer with friends.