Birra Moretti was founded in 1859 by Luigi Moretti in Udine, Italy. It began as a small factory dedicated to producing high-quality beer for the local community, quickly becoming a symbol of Italian craftsmanship.
The iconic label featuring the mustachioed man was introduced in 1942, based on a photograph taken by a local man in a restaurant. It has since become one of the most recognizable beer brands in the world.
Today, the brand maintains its commitment to traditional brewing methods, using a special blend of hops to achieve that signature golden hue and balanced, malty flavor profile.