Pacifico Clara traces its roots back to 1900 in the port city of Mazatlan, Mexico. It was originally brewed by three German immigrants who saw the potential for a high-quality lager in the region.
The name Pacifico refers to the Pacific Ocean, reflecting the brand's deep connection to the coastal lifestyle and the surf culture that eventually adopted it as a staple.
Over the decades, it has evolved from a local favorite into an international icon, maintaining its original commitment to quality ingredients and a refreshing, easy-drinking character.