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Blue Moon was born in the mid-1990s in Denver, Colorado, inspired by the traditional Belgian witbier style. It was crafted with a vision to bring a more approachable, flavorful beer to the mainstream market.

Unlike traditional lagers, this beer uses a unique blend of Valencia orange peel and oats, which gives it that signature hazy look and smooth, slightly sweet finish that fans have come to love.

Over the decades, it has grown from a local craft experiment into a global phenomenon, proving that a well-crafted wheat beer can bridge the gap between casual drinkers and craft enthusiasts alike.