The Stella Artois chalice is not just a glass; it is a carefully engineered vessel designed to enhance the drinking experience. Its unique shape is crafted to maintain the beer's temperature and support the iconic head of foam.
To achieve the perfect pour, start by rinsing the chalice in cold water. Hold the glass at a 45-degree angle under the tap, then slowly straighten it as it fills. This technique ensures the ideal balance of liquid and foam.
The foam, or head, acts as a protective seal, locking in the beer's delicate aromas and preventing oxidation. Always serve with the logo facing your guest to complete the ritual.