Founded in 1925 in Mexico City, Grupo Modelo has spent nearly a century perfecting the art of the lager. Modelo Especial was the first brand brewed by the company, setting the standard for quality and consistency.
The beer was crafted to be a premium, full-flavoured pilsner-style lager. Over the decades, it has grown from a local favourite into a global icon, celebrated for its distinctive gold-foil bottle and unwavering commitment to traditional brewing methods.
Today, the brand remains a symbol of Mexican pride and craftsmanship. By sticking to high-quality ingredients and a patient brewing process, Modelo continues to deliver the same crisp, refreshing taste that defined its early years.