Founded in Amsterdam in 1870, Amstel has a long history of brewing excellence. The brand was named after the Amstel River, which provided the water used in the original brewing process.
Over the decades, Amstel has become synonymous with quality and consistency. Its commitment to traditional brewing methods has allowed it to maintain its distinct flavour profile while evolving to meet modern tastes.
Today, it remains a global favourite, celebrated for its approachable nature and refreshing character. Understanding its roots adds a layer of appreciation to every sip you take.