The story of Peroni begins in 1846 in Vigevano, Italy. Founded by Francesco Peroni, the brewery quickly became a symbol of Italian craftsmanship and quality. Over the decades, the brand evolved, eventually launching Nastro Azzurro in 1963 to represent a more premium, international style of lager.
The name Nastro Azzurro, meaning Blue Ribbon, was inspired by the prestigious award given to the Italian ocean liner SS Rex for the fastest transatlantic crossing. This connection to speed, elegance, and Italian pride remains at the heart of the brand's identity today.
Today, Peroni continues to blend traditional brewing methods with a modern, sophisticated aesthetic. By staying true to its roots while embracing global trends, it has secured its place as one of the most recognizable and respected beer brands in the world.